Data-Centric Technology Explained: Building Smarter Systems Around Data

Like many businesses, you use a customer relationship management (CRM) platform to store client data. You record each customer's name, contact details, and prior purchases. But there's a problem — you collect customer data from multiple sources, and it's not always recorded in your CRM. As a result, the AI model that runs on the CRM doesn't always spit out reliable results.

This application-first approach to data stymies organizations that are implementing AI into their processes. Using data-centric technology yields better results and prepares companies for future AI use.